Published Aug. 12, 2019, 6:10 p.m.

LoanDepot acts as a direct lender to its customers allowing themselves to provide lower rates and faster closing times compared to their competition.  Their online engagement has focused on promoting their "mello" smart loan which uses a proprietary loan engine to match consumers to the best potential cost/savings opportunities


  • exclusive "smart loans"
  • intuitive website
  • supports disaster relief causes under LoanDepot CARES
  • direct lender can provide lower rater and faser closing times


  • overdraft fees